Louis Vuitton and FIFA World Cup
The four-year World Cup is coming again!
The 2018 FIFA World Cup will be the 21st FIFA World Cup, which would be held in Russia from June 14th to July 15th.
The four-year World Cup is not only a football feast, but also a stage for all kinds brands to promote and display themselves.
As the official partner of FIFA, Louis Vuitton has announced three unique projects that will mark its participation in the world’s biggest sporting event in this summer for the upcoming 2018 FIFA World Cup Russia.
Following its first appearance on the football field in 2010 in South Africa and the second in 2014 in Brazil, this one is Louis Vuitton’s third time commissioned to design the FIFA World Cup trophy travel case, which will be revealed at the opening ceremony on June 14th and at the final match on July 15th of the 2018 FIFA World Cup Russia.
The same as before, LV also designs a special product collections for 2018 FIFA World Cup.
As a good visual merchandiser, he could always uses different elements like fashion show, sport events, festivals, etc., to design the store windows and promote their brand image.